Proudly Zambian brand ambassador Evans Kazonga Ng'oma is calling upon leading chain stores and food processors in the country to consider signing contract farming agreements with various producers of fresh agricultural products

Contract farming is an agricultural business model in which farmers agree to produce and supply crops or livestock to a specific buyer, often a processing company or exporter, at a predetermined price and quality standard. This approach can offer benefits to both farmers and buyers, such as:

- Guaranteed market and price for farmers
- Predictable supply and quality for buyers
- Reduced marketing and transaction costs
- Improved production planning and resource allocation
- Opportunities for technical assistance and training for farmers

Overall, contract farming can be a useful tool for farmers and buyers to manage risk and improve efficiency, but it is important to carefully consider the terms and conditions of any contract agreement